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Dearfoams is leaning into its collaborative streak this fall, thanks to a co-branded launch with Puffin Drinkwear.
The comfort-focused slipper brand and Puffin have released their new bundled collaboration, which harkens back to the ’90s with a vibrant twist. The release encompasses a quilted slipper — one of the label’s short styles — with vibrant blue and pink uppers, complete with a printed geometric toe pattern. The groovy set is finished with bright orange soles for a punchy finish.
Puffin’s addition to the line includes a matching can cooler in the same vibrant colors and patterns as Dearfoams’ slippers, included as a set alongside the shoes. The style includes a decidedly vintage spin with its silhouette: a long-sleeved collared fleece jacket, humorously channeling similar styles that grew in popularity throughout the ’90s.
Dearfoams‘ collaboration with Puffin Drinkwear marks its most recent brand launch. Previously, the label also released a colorful slipper line with drag queen Nina West to celebrate LGBTQIA+ Pride Month in 2022. The occasion also marks Puffin’s latest co-branded launch, as well, following a trio of releases with the U.S. Army.
You can shop Dearfoams x Puffin Drinkwear’s collaboration for $73 on Dearfoams and Puffin’s websites.
In other Dearfoams news, the Ohio-based brand has experienced growth since Bob Mullaney was appointed as the new president and CEO of its parent company, RG Barry, in 2017.
“The biggest thing that’s helped transform the company is Dearfoams,” Mullaney exclusively told FN in May. “It has very strong satisfaction and repurchase rates — the repurchase rate and satisfaction rate are approaching 90 percent. That encouraged us to go into other categories. During COVID, we signed licensees. So now we consider ourselves a comfort lifestyle brand. We’re in sleepwear, we’re in home goods — we make anything from bath to bedding, novelty throws and pillows. We have a sock license, we have cold-weather accessories — and also pet beds, which is my personal favorite.”
About the Author:
Aaron Royce is the Digital Editor for Footwear News, where he writes stories on trending news, celebrity style, collaborations and in-depth profile interviews. Prior to joining Footwear News, Aaron wrote and interned for publications including PAPER, Grazia and the Daily Front Row. He currently holds a B.S. in mass communications from Virginia Commonwealth University.
