Kith is introducing its Kith Loyalty, a program created to honor the brand’s loyal consumers through early access to exclusive products, events, and more.
According to Kith’s Instagram post shared on Wednesday, this loyalty program is “a completely new and tailored experience, available only on the Kith App.”
The program runs through a point-based system that rewards active members with premium access to Kith exclusives. These exclusives are ranked within the brand’s personalized tier system, with the products and experiences available varying within each tier. The colorways of the exclusive products will be crafted using shades inspired by each of the tiers’ names, which are unknown at this time. Each product will be made-to-order, exclusively for Kith’s loyalty members.
Members are encouraged to earn points by taking action online, in-store and on the Kith App by entering orders and drawings or completing app preferences. Members are also able to earn points by attending special events, installations and other activations hosted by the brand.
The Kith Loyalty launches on the Kith App on Friday. The brand will join other labels that have launched loyalty programs to captivate their clients in the past couple of years. In 2023, Under Armour announced the launch of its UA Rewards, allowing customers to enroll in the program through the brand’s website and digital app. The list of footwear brands with loyalty programs also includes Nike’s Plus Membership, Adidas’ Creators Club, New Balance’s NB Rewards, Skechers’ Elite Membership and Vans’ Family Membership.
In the past years, Kith has expanded its audience by collaborating with brands such as Adidas, Birkenstock and Nike on new product releases. In 2023, the brand received the Retailer of the Year Award at the 2023 FN Achievement Awards due to the aggressive product expansion fueled by Kith’s many collaborations.
