Katy Perry is bringing her footwear brand to a new audience this week.
According to the “Teenage Dream” singer, she will debut her eponymous Katy Perry Collections line of shoes on HSN on Thursday. For two full hours, from 10 p.m. to 11 p.m., “The List” host Debbie Denmon will preview a range of nine shoe styles from the global pop star retailing between $89 and $109.
The debut collection on HSN features the Busy Bee slip-on slide sandal, the Halie Bow slide sandal, the Tooliped Twisted block heel sandal, the Laterr woven slingback pump heel, the Gemm woven block heel sandal, the Laterr pump heel, the Camie Stone sandal, the Busy Bee strappy sandal and the Evie Daisy ballet flat.
For Perry, coming to HSN is an opportunity to reach a broader audience and engage with customers directly to share the inspiration behind her designs through a livestream shopping experience.
“As an artist, footwear has always been a form of creative expression for me— both the design process and selecting the perfect pair to complement each outfit,” Perry told FN. “Katy Perry Collections helps to shine a light on this passion, and I’m always eager to share each drop with my fans.”
Coming to HSN is the latest milestone for Perry’s shoe brand after launching in 2017 through a partnership with Global Brands Group Holding Ltd. Her initial debut came after a three-year period of self-education and research that included trips to factories in Italy along with courtships from major brands such as Tommy Hilfiger and Vince Camuto.
When Perry finally signed with Global Brands as a joint venture, the artist tapped her longtime stylist and friend Johnny Wujek for co-creative direction, alongside veteran footwear designer Selena McCartney.
But change came in March 2022 when Perry outright bought the brand back from her partner after Global Brands Group USA Inc. filed for Chapter 11 bankruptcy protection in the summer of 2021.
“I was faced with the choice of fading away into obscurity with this line that I have worked so hard on for five years and that is just coming out of its infancy and finding its strengths — or just leveling up,” Perry told FN at the time of the announcement. “I decided to take complete ownership and level up, find great partners, develop my team and put into practice all of the education I have learned — and just be that CEO boss bitch that I want to be.”
