Welcome to Shelflife

Shelflife story

Shelflife is South Africa’s leading premium sneaker and streetwear store.
Established in 2006 in Cape Town, our store and brand grew from strength to strength, opening our second door in the heart of Johannesburg after 10 years of business.

While we expanded our brick and mortar locations, we also grew our online store to offer the very best in exclusive sneakers and apparel to every corner of Africa and the world. Our store was founded on graffiti and street art, which is still a priority for us to promote the scene in South Africa. Shelflife holds the rights to Montana Colors spray paint imported directly from Barcelona, Spain. We are the official Montana paint stockists for South Africa.

Sneakers & Collaborations

We are proud to say Shelflife collectively holds the highest tiers of sneaker accounts in the country, as well as the continent. We are the only adidas Consortium account in Africa, as well as holding Nike Tier 0, Nike Quickstrike and Jordan product accounts. Shelflife’s in house apparel brand has also grown throughout the years to include multiple capsule collections with local artists and brands, as well as international collaborations with brands like Jordan, adidas, New Balance, PUMA, Umbro, Grasshoppers and FILA.