Japan’s emmi Pairs Silver And “Huddle Yellow” On The ASICS GEL-NYC

The ASICS GEL-NYC is firing on all cylinders. It’s only been on the market for a little over a year but is already a retail staple, flooding shelves in a variety of widely available styles and colorways. Away from the mainline, the GEL-NYC been tapped by a cast of collaborators including HIDDEN NY, Needles, an of course, Awake NY, the brand responsible for launching the shoe in the first place. Now Japanese women’s apparel and yoga brand emmi takes a swing at the silhoette, leveraging reflective silver to produce an unmistakable Y2K aesthetic.

Metallic treatments have become a go-to for ASICS and its competitors during the ongoing tech-runner trend, but the GEL-NYC most commonly features suede on its various overlays. Full-fledged reflective designs most commonly grace models like the GEL-Kayano 14 and GT-2160, but let’s be honest; they’re a hit on any runner in ASICS’ arsenal. The pair of focus here works in “Huddle Yellow” accents on the quarter and tongue in keeping with that bright motif, perfectly suited for the warm weather to come.

Additionally, emmi’s co-sign speaks to the rise of the current tech-runner trend at large. The aesthetic became popular in Japan and other East Asia countries before making its way over to the states in recent years, a tale as old as time.

The women’s emmi x ASICS GEL-NYC releases on May 15th via asics.com for $130. Enjoy official images below and see our “Where To Buy” section for direct purchase links upon the shoe’s release.

Pivoting to another collaborative May drop, check out the Kiko Kostadinov x ASICS GEL-QUANTUM ZIENTZIA “Knicks” releasing May 10th.

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