1247277

Skate And Surf Brand “Always Do What You Should Do” Takes On The adidas Superstar

Loaded with thoughtful, uplifting details.

Skate And Surf Brand “Always Do What You Should Do” Takes On The adidas Superstar

London brand “Always Do What You Should Do” is set to debut its first ever footwear collaboration, joining forces with adidas to present a playful take on the iconic Superstar. The co-designed iteration draws from ADWYSD’s roots in skating and surfing culture, as well as the brand’s commitment to inclusivity, fun, and just having a good time in general.

A synthetic leather upper preps the adidas Superstar for any number of outdoor activities, complete with a reflective heel tab that hosts the trefoil logo in green. The Always “@” logo introduces itself prominently on the pair’s skate-friendly, puffy tongue, then repeats on two sets of oversized laces in purple and green coloring. Even more brand callbacks appear underfoot, the left sole displaying a map of New Zealand (where the brand originated) while the right sole boasts a stamp reading “Tell Your Friends You Love Them” in true ADWYSD fashion.

The always x adidas Superstar will see its first release on February 17th at alwaysdowhatyoushoulddo.com, soon followed by a wider adidas.com drop on February 24th. In the meantime, enjoy detailed images below.

WHERE TO BUY

Always x adidas Superstar ADV

SKU: IE1436
RETAIL PRICE: $110
RELEASE DATE: Feb 24, 2024

US 02/24/2024 Saturday

Retailer Time Shipping Release type Status Reminder
adidas US 10:00 North America Only Standard Check Site -

Latest News

Air Jordan 1 “Patent Panda” Arrives In Spring 2025

As we begin preparing for the 40th anniversary of the Air Jordan 1, an additional OG colorway enters the mix. Reports have surfaced regarding a...

by Matt Varga 22 mins
19

Official Images Of The Nike SB Dunk Low “Burnt Sunrise”

Updated May 20th, 2024: Official images of the Nike SB Dunk Low “Burnt Sunrise” have emerged. A release date has not yet been confirmed. While...

by Matt Varga 42 mins
897

Air Jordan 4 Laser “Rare Air” Returns For 40th Anniversary Of Air Jordan

Jordan Brand will celebrate its 40th anniversary in 2025 by resurrecting the Air Jordan 4 “Laser” series, following milestone marker releases in 2005 and 2015...

by Andrew Rizzo 52 mins
129