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Black Friday Shoe Deals 2023: Shop the Best Footwear Sales on Boots, Sneakers, and More

All products and services featured are independently chosen by editors. However, Footwear News may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Updated November 16th, 2023: This article on the best Black Friday shoe deals was updated to include more information about Black Friday footwear sales, as well as top discounts on sneakers, boots, slippers, and more to shop now.

Carrie Bradshaw once said, “You can never have too many pairs of shoes,” — and she’s not wrong. Whether your white sneakers have seen better days or your running shoes are due for an upgrade, Black Friday shoe deals are your no-brainer excuse to update your footwear rotation.

Black Friday deals on running shoes, boots, and more are launching earlier and earlier this year, and you can shop a treasure trove of sales right now. It’s the perfect opportunity to stock up on new footwear such as walking sneakers, cozy slippers, cute loafers, boots for men and women, and gifts for the sneakerheads and outdoorsmen on your holiday shopping list.

Each year, brands like Nike, Adidas, Crocs, Puma, and New Balance — plus retailers like Amazon, DSW, Foot Locker, and Zappos — offer major discounts on various styles. And now that the official Black Friday is closing in, some deals are already available for you to pounce on. So, if you’ve had your eyes on New Balance dad sneakers, retro Nike Air Max shoes, Amazon’s best-selling lug-sole loafers, or winter-friendly dress shoes, now’s your time to shine.

As shoe experts, we won’t steer you wrong in deciding which pairs are worth your money and which should stay on the digital shelves. We’ve rounded up the best places to buy shoes during Black Friday, and top deals to shop now to make your hunt a little easier.

Top 5 Black Friday Shoe Deals

Our top five list of Black Friday shoe deals was curated by carefully researching the best-selling comfortable flats, slippers, running sneakers, everyday shoes, walking sneakers, hiking boots, winter boots, and fashion boots. We examined customer reviews and used our product testing to narrow down the styles that we and other shoppers believe are the best of the best footwear with the highest discounts. We also considered TikTok-famous and celebrity-loved styles and looked to see which are on sale. Then, we evaluated the features of each shoe to make sure our selection included a variety for different foot types and conditions, such as shoes for flat feet, shoes for plantar fasciitis, shoes for high arches, shoes for bunions, and more.  

So, what did we select? You can find Brooks’ Ghost 14, which is a popular cushioned running shoe that’s up to 40 percent off; Vans’ chocolate suede Old Skool Sneaker, which is loved by Justin Bieber and 25 percent off at Nordstrom; and the infamous Birkenstock Arizona Big Buckle Sandals seen in the ‘Barbie’ movie. We’re also highlighting sales on Nike’s Metcon 9 workout shoes and Adidas’ new Adicane Clogs which have over 4.6 million views on TikTok.

Brooks Ghost 14 Women’s Running Shoes
Size: 5 to 12, including half sizes
Amazon’s Choice
Amazon Top-Quality Store Badge on Google: 
4.5/5 stars
On Sale 40% off
Run in style in these comfortable running shoes. They have a supportive midsole and energizing cushioning that has been granted the APMA Seal of Acceptance.

What testers say: “I’m a sucker for a clean and understated looking shoe but comfort is the most important thing…especially when training. I have a history of foot issues (I have a screw in one foot and have dealt with plantar and tendon issues in the other for years). The only shoes that have worked well for me, consistently have been the Brooks Neutral Ghost, and I’ve never had any issues.”

Price upon publish date of this article: $84.40

Vans Old Skool Sneakers
Size: 8.5 to 14.15 women’s, 7 to 13 men’s
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
On Sale 25% off
This Vans style has been popular for years. Now, you can snag an updated pair like this retro-looking style that features the brand’s signature wavy stripes and suede trim.

What testers say: “I bought them because one of my favorite tv characters wears them. But they fit well and are super comfortable, so I feel like it’s an added bonus!”

Price upon publish date of this article: $60

Birkenstock Arizona Big Buckle Sandals
Size: 5 to 10.5
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
On Sale 25% off
Oversized buckles and polished leather make this pair of Birkenstocks stand out. The slides have a classic, comfortable footbed that offers “time-tested comfort.”

What testers say: “I love them so much that I will get the other colors too! Super stylish and comfy for me. They molded to my feet in one day of using them around the house. Now they don’t make any noises or are uncomfortable at all. They are just perfect!”

Price upon publish date of this article: $127.50

Nike Metcon 9 Shoes
Size: 6 to 15 men’s, 7.5 to 16.5 women’s
On Sale 20% off
Need a pair of new workout shoes? Make sure you don’t pass on the Nike Metcon 9. They offer a Hyperlift plate and rubber rope wrap for support and stability. The sneakers are backed by athletes and made for those who train and lift.

What testers say: “So far, my favorite Metcon. Perfect in the gym and not as clunky as the previous model for short runs. They feel extremely light on your feet.”

Price upon publish date of this article: $119.97

Adidas Adicane Clogs
Size: 4 to 13 men’s, 5 to 14 women’s
On Sale 10% off
If you’re a fan of the Adidas classic slides then you will also appreciate these slip-on Adidas Adicane Clogs. They have a molded footbed that gives flexibility and a durable outsole. The clogs are made with natural and renewable materials that help the Adidas’ initiative to end plastic waste.

What testers say: “Adidas’ take on classic clogs is great. Love wearing my pair everyday, comfortable to wear with socks as well in winters.”

Price upon publish date of this article: $45

The Best Places to Buy Shoes During Black Friday

Amazon Black Friday Shoe Deals

If you’ve never bought shoes on Amazon, what are you waiting for? The retail giant’s selection of running shoes and everyday footwear is just as good as its electronics and gadgets — yes, we said it. The retailer has slashed prices up to 70 percent off for Black Friday. The major Amazon event hasn’t launched yet, but some of the best items are already up to 58 percent off. So, start your shopping now with the best shoe deals from brands like Dearfoams, Dr. Martens, and Hunter, and then continue exploring the site to bookmark your other favorites so you can check out quickly when the sale is live.  

New Balance Men’s 608 V5 Cross Trainer
Size range: 6.5 to 18 with x-wide and xx-wide widths
Prime Try Before You Buy
#1 Best-Seller in Men’s Cross-Training Shoes
Amazon Top-Quality Store Badge on Google: 
4.5/5 stars
On Sale 19% off
“Dad shoes” are still very much on the rise, and one brand that celebrities like Harry Styles and Justin Bieber turn to is New Balance. If you haven’t got on board with the trend yet, why not add the 608 V5 Cross Trainers to your cart? They have a chunky design and a proprietary ABZORB midsole cushioning, which helps minimize forceful impacts.

What testers say: “Third time purchasing these shoes! They’re great quality. I buy and replace every 400-600 hours of use per advice of my podiatrist, however they’re many more hours of life left in these shoes. Very comfortable. Works great with sole inserts. I put about 7-12,000 steps in a day at work and these shoes are very comfortable, my feet or legs don’t hurt at the end of the day.”

Price upon publish date of this article: $60.80

Hunter Women’s Water Boots
Size range: 5 to 11
Prime Try Before You Buy
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
On Sale 13% off
You won’t be disappointed when you put on Hunter’s low-cut Chelsea Rain Boot. The boots have a rubber sole that protects feet in rain, snow, and issues. Plus, a rear pull tab gives an extra hand to get the boots on.

What testers say: “Very cute short rain/snow boot that keeps my tootsies dry. I can wear thick socks with them too. Takes a fair bit of hand strength to get them on so may not recommend this if you have mobility issues with your hands.”

Price upon publish date of this article: $130.80

Related:
Best Rain Boots for Women

Dr. Martens 2976 Quad Chelsea Boot
Size range: Women’s 5 to 13, men’s 4 to 12
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
On Sale 25% off
Doc Martens are made with vegan materials and have a signature structure, grooved sides, and heel-loop that give these Chelsea boots a distinguished appearance. There is also a dramatic platform heel for extra character.

What testers say: “These boots are AMAZING quality. Definitely size down a size these boots tend to run big! I absolutely recommend these boots. I love the color and I know that they’re going to last me a long time because I have the black Dr. Martens as well. You definitely have to wear them for a while for them to become comfortable but soon as they’re comfortable they are amazing.”

Price upon publish date of this article: $157.50

Dearfoams Mens Brendan Microfiber Casual Slippers 
Size range: S to XXL
Amazon’s Choice
Prime Try Before You Buy

Amazon Top-Quality Store Badge on Google: 4.5/5 stars
On Sale 23% off
Slippers are also on sale at Amazon for Black Friday, and if you’re seeking a durable pair; this pick from Dearfoams checks all the boxes. They’re comfortable, thanks to the included memory foam footbed that feels like you’re wearing clouds on your feet.

What testers say: “Comfy and durable so far. Ran them through the washing machine too and they survived. Price was okay, so I’m pretty happy with them so far.”

Price upon publish date of this article: $36.90

Related:
Best Slippers for Men

Nordstrom Black Friday Shoe Deals

If you missed Nordstrom’s Anniversary sale, don’t fret! Nordstrom’s Black Friday shoe deals are coming in hot, and there’s so many deals for you to jump on today. Nordstrom is offering up to 45 percent off select footwear that’s great for the season ahead. Shoppers can find ankle boots, women’s slipperswomen’s clogs, and chunky sneakers from brands like Steve Madden, New Balance, Ugg, Vince, Nike, Birkenstock, and many more cult favorites at a fraction of the price. If you’re a shopper who’s always in a summer state of mind or planning a winter vacation somewhere warm, you’ll find steep discounts on timeless summer sandals and cute open-toe heels.

New Balance Made in USA 990 v5 Running Shoes
Size range: 7 to 13
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
On Sale 25% off
This pair of New Balance sneakers features technology that gives the shoes cushioning and stability. It has the design of a running and lifestyle shoe, paired with mesh and suede.

What testers say: “I wear them for work, on my feet 12 to 14 hours a day. These are the most comfortable shoes I have ever worn to work and for walking. I have flat feet so I can’t have soft or too much cushioning like ultra boost or Pegasus since it makes my feet feel like they are about to collapse after long period of standing. It’s simple yet stylish and definitely a classic. It was worth every penny.”

Price upon publish date of this article: $138.71

Steve Madden Annya Knee High Boots
Size range: 5 to 11, including half sizes
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
On Sale 45% off
These already affordable boots are made down to an even lower price for Black Friday! Crafted with a knee-high leather silhouette, these boots are a classic pair to have in your closet. The boots also have a demi block heel that adds stability.

What testers say: “I’m petite 5 feet tall with calves on the narrower side, and was very happy with these boots! They fit me a lot better than the majority of other boots I’ve tried.”

Price upon publish date of this article: $109.99

Vans Old Skool Stacked Platform Sneakers
Size range: Women’s 5 to 11, men’s 3.5 to 9.5
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
On Sale 25% off
Vans’ Old Skool Stacked Platform Sneakers provide a trendy platform sole in a super wearable silhouette. They have a canvas and suede design that’s detailed with contrast stitching and translucent foxing tape.

What testers say: “I have been eyeing these sneakers for a bit. I could pull the trigger due to the price. But I was afraid they would sell out so I jumped on it and purchased them. Best decision! They are so comfortable. I work on a set and that requires a lot of walking and they add a little height to my frame too! I’ve also gotten many compounder from men and women.”

Price upon publish date of this article: $67.46

Nike Black Friday Shoe Deals

Whether you’re a die-hard Nike fan or not, shopping Nike’s Black Friday sale is worth your time and your money. Thankfully the deals have already started rolling in. Whether you’re in the market for some Nike running shoes, Nike Platform sneakers, the perfect pair for all your workouts, or walking shoes to get your steps in, you won’t want to miss these sales. Right now, save up to 30 percent off on select styles, and up to 60 percent during the next round of Black Friday savings. And if you’re a Nike member, you get early access to the upcoming Black Friday deals. Just use the code ACCESS for an extra 25 percent off select styles.

Nike Court Legacy Lift Sneakers
Size range: 5 to 12
Nike Top Quality Store Badge on Google: 4.6/5 stars
On Sale 19% off
The Nike Court Legacy Lift is selling fast, so if you want a pair of these vintage-inspired sneakers, don’t hesitate. The court shoes are made with a platform midsole and shaggy suede for eye-catching detail.

What testers say: “I really like these shoes. I found them to be a bit narrow and I could’ve gone a half size up, but overall they’re a lot of fun.”

Price upon publish date of this article: $72.97

Nike Waffle One Leather Sneakers
Size range: 6 to 15
Nike Top Quality Store Badge on Google: 4.6/5 stars
On Sale 27% off
These leather shoes come in six versatile colors that make stealing the Nike Waffle One Leather Shoe a breeze. The updated running shoes now include molded lugs for additional comfort and support through your clothes.

What testers say: “I love this shoe. I love them so much that I have the same shoe in 4 different colors. The stability and comfort are why I bought four pairs. The bottom of the shoe reminds me of an Astro turf shoe that I used to wear in the 80s that was made by Nike.”

Price upon publish date of this article: $87.97

Nike Men’s Pegasus 40 Shoes
Size range: 5 to 15, wide-widths available
Nike Top-Quality Store Badge on Google: 4.7/5 stars
On Sale 19% off
Nike’s Pegasus shoe has excellent shock absorption that helps keep joints safe, whether you’re running or training. The sneakers also add more comfort to the areas where your feet need them, like in the heel and toes.

What testers say: “Superb trainer! Use these for Hyrox training and so far 100% better than the recommended Puma Deviate/Velocity!! Great balance for all activities and super comfortable to run in! The SE’s are pretty cool too!”

Price upon publish date of this article: $104.97

Adidas Black Friday Shoe Deals

Adidas fans know two things — the brand is the only destination for beautifully designed sportswear with something for everyone, and each year, its Black Friday deals always go above and beyond. Right now, shoppers can browse discounts on many of adidas’ best shoes, including adidas’ best running shoes for long-distance, adidas gym shoes, and tons of beloved adidas walking sneakers. Plus, each year, Adidas’ Black Friday sale includes many stylish adidas gifts like Sambas and Stan Smiths. There’s deals you can shop now, plus more that will likely launch soon!

Adidas Ultraboost Light Sneakers
Size range: 5 to 11
Adidas Top-Quality Store Badge on Google: 4.7/5 stars
On Sale 20% off
The Ultraboost Light Shoes are a popular option because of its Boost midsole, which features Adidas’ famous technology that offers superior energy return, but in a lightweight profile. The shoes also have a stretchy, sock-like upper that wraps the top of your feet for additional support while you move.

What testers say: “Favorite running / everyday shoes. Very comfortable. Very light. My feet don’t get tired.”

Price upon publish date of this article: $152

Adidas Adilette Comfort Slides
Size range: Women’s 5.5 to 11.5, men’s 4.5 to 10.5
Adidas Top-Quality Store Badge on Google: 4.7/5 stars
On Sale 35% off
You can’t shop Black Friday deals without adding a pair of these chic slides to your cart. This Adidas classic comes in a handful of colors, but this purple iteration gives the shoes a modern look.

What testers say: “I always wear Adidas slides. They are super comfortable. I usually get the black with white letters but I wanted something with color. These are perfect.”

Price upon publish date of this article: $26

Adidas 4DFWD Sneakers
Size range: 4 to 15, including half sizes
Adidas Top-Quality Store Badge on Google: 4.7/5 stars
On Sale 35% off
The Adidas 4DFWD Sneakers are crafted with 50 percent recycled materials and a 3D printed midsole, new upper construction, and a Continental outsole. The features work together to provide extra grips, which reduce impact and turn it into energy.

What testers say: “The shoes are very cool looking and unique. The 4D sole is very comfortable and feels really great for running, but at the same time are very stylish and great for casual wear.”

Price upon publish date of this article: $130

Puma Black Friday Shoe Deals

Those who keep up with celebrity style probably know Puma is having a moment. Between Emily Ratajkowski rocking the Puma Palermo sneakers and Rihanna releasing the Fenty x Puma Avanti L Sneakers in all sorts of colors, there’s no better time to make sure your footwear rotation consists of a pair or two of Puma sneakers.

For its early Black Friday sale, the athletic brand has some TikTok-loved styles up to 40 percent off with the code FALLFLASH, like the Puma Carina 2.0 shoes, which have 4.6 million views, and the Puma Trinity Sneakers, which have 19.3 million views. Trust us, don’t miss your chance to snag these coveted styles. More deals are launching soon, sos check back for the most updated information it rolls in.

Puma Carina 2.0 Corduroy Women’s Sneakers
Size range: 5.5 to 11
Puma Top-Quality Store Badge on Google: 4.7/5 stars
On Sale 49% off
Not all sneakers are made to look like you’re heading to the gym; take a look at the Puma Carina 2.0 Corduroy Women’s Sneakers, for example. They have a casual design, detailed with corduroy, which pairs well with any outfit.

What testers say: “I’ve had these shoes for over a month and love them! So comfortable!”

Price upon publish date of this article: $35.99

Puma Scend Pro Men’s Running Shoes
Size range: 5.5 to 11
Puma Top-Quality Store Badge on Google: 4.7/5 stars
On Sale 7% off
Need some new running shoe? Grab this pair from Puma that is made for distance and has a rubber outsole that gives traction and stability.

What testers say: “Really nice shoe. This is my new casual/”walking around” shoe, but I wanted enough cushioning for good long walks and that sort of thing. My only complaint is I wish it had better arch support, but it’s not bad.”

Price upon publish date of this article: $69.99

Puma Trinity Women’s Sneakers
Size range: 5.5 to 11
Puma Top-Quality Store Badge on Google: 4.7/5 stars
On Sale 43% off
This chunky sole style should be at the top of your list when Black Friday shopping. Puma’s Trinity Women’s Sneakers have a comfortable fit that keeps your feet comfortable all day.

What testers say: “I bought these shoes a couple of months ago and fell in love the first time I put them on!!!! They’re really cute, colorful and fit so well. The toe box isn’t super narrow, and the heel isn’t super wide, either. They truly are made to fit a woman’s foot, and cushy too! Thanks Puma!!”

Price upon publish date of this article: $50.99

Zappos Black Friday Shoe Deals

When it comes to shopping for footwear, Zappos is an elite destination with a ton of benefits. Not only are all purchases eligible for a free 365-day return guarantee with free shipping, but orders arrive in the blink of an eye.

This year, for Black Friday, Zappos is offering shoppers up to 50 percent off on select styles, with new deals dropping daily. That means you get the chance to save on shoes by Steve Madden, Dr. Martens, Crocs, The North Face, and many more brands, and we’re optimistic that the retailer will launch even more markdowns closer to November 24th.

Asics Gel-Resolution 9 Tennis Shoes
Size range: 7.5 to 15
Zappos Top-Quality Store Badge on Google: 4.8/5 stars
On Sale 22% off
Asics sneakers are known for their exceptional comfort, and this pair is no exception. They feature the brand’s gel midsole, a breathable synthetic mesh lining, and dynawrap technology to add stability.

What testers say: “I love to move all over the court and these shoes are just perfect – light enough, yet very supportive. My first Asics, but the best pair of tennis shoes I’ve owned so far. Highly recommended!”

Price upon publish date of this article: $116.96

Ugg Scuffette II Watercolor Slippers
Size range: 5 to 11
Zappos Top-Quality Store Badge on Google: 4.8/5 stars
On Sale 24% off
Shoppers compare this pair of Uggs to clouds for your feet, and we get why. The shoes are plush and super-soft, which comes from the sheepskin insole.

What testers say: “Bought this for my mom for a surprise Mothers Day gift and she absolutely loves them!”

Price upon publish date of this article: $79.97

Crocs Cozzzy Sandals
Size range: Men’s 2 to 15, women’s 4 to 17
Zappos Top-Quality Store Badge on Google: 4.8/5 stars
On Sale 31% off
Made with a soft lining, Crocs’ sandals are an ‘It’ item for winter. You can even customize them with cute Jibbitz charms sold separately.

What testers say: “I was never a fan of Crocs, well now I’m their biggest fan. I have plantar fasciitis, can’t wear just any shoe. These Croc sandals have got to be the most comfortable things I’ve ever worn. I will be buying more.”

Price upon publish date of this article: $38.01

Related:
Best Waterproof Sandals

DSW Black Friday Shoe Deals

Anyone who’s shopped during Black Friday in the last five years knows that DSW’s Black Friday Sale is where it’s at. Instead of running from store to store, you can add Nike shoes, Adidas running shoes, and New Balance kicks to your cart in one fell swoop. This year, DSW’s official sale kicks off on November 24th, but there’s always deals available to shop all year round. Take a peak at brands like HeyDude, Clarks, Puma, Teva, and Vans.

Madden Girl Amalie Platform Booties
Size range: 6 to 11
DSW Top-Quality Store Badge on Google: 4.9/5 stars
On Sale 13% off
Now that it’s boot season, add these Madden Girl boots to your rotation. They have a platform heel that’s comfortable and versatile enough to wear to the office and then out to dinner.

What testers say: “Super cute and perfect platform! They’re not the most comfortable boot, but they’re not too uncomfortable. They will need to be broken in but shouldn’t be too hard. exactly what I was looking for.”

Price upon publish date of this article: $69.99

Related:
Best Platform Boots for Women

HeyDude Wally Funk Slip-On Shoes
Size range: 8 to 13
DSW Top-Quality Store Badge on Google: 4.9/5 stars
On Sale 17% off
HeyDude shoes are a fit for all ages. They have a fit that works for those with wider feet and never sacrifice comfort. The shoes are made with stretchy materials and comfy memory foam.

What testers say: “Hey Dudes are my new go to summer shoe! Ultra comfy machine washable and go with everything!”

Price upon publish date of this article: $49.98

Vans Asher Slip-On Sneakers
Size range: 6 to 11, including half sizes
DSW Top-Quality Store Badge on Google: 4.9/5 stars
On Sale 25% off
The Vans’ Asher Slip-On Sneakers are marked down for under $50 right now, but they’re selling fast! They have a cushioned footbed, the brand’s signature waffle rubber sole, and a padded collar.

What testers say: “The girls can wear solid color Vans with their uniforms at my daughter’s private school. We picked up the white first and they are great because they fit true to size, slip on and stay on and are super comfortable.”

Price upon publish date of this article: $44.98

Crocs Black Friday Shoe Deals

At Footwear News, we can’t stop raving about Crocs. We’ve tried multiple styles, such as the Classic Clogs, Stomped Lined Fuzzy Boots, and Crush Sandals, and only have amazing things to say. So, if you’re like us, get excited because the Crocs’ Black Friday sale is here. You can shop deals on the classics we all know and love, as well as cold weather options like snow boot Crocs or faux fur-lined Crocs that will keep your feet toasty. In addition, you can complete your gifting with Crocs accessories, which are also discounted. 

Crocs Classic Lined Neo Puff Boots
Size range: Women’s 6 to 12, men’s 5 to 14
On Sale 25% off
Did you know you can wear Crocs through the snow? Just make sure you have the Classic Lined Neo Puff Boots ready to go. This pair of Crocs’ has a lined nylon funnel neck that keeps feet and legs warm.

What testers say: “These boots are warm and for the Fall season. Not great winter boots. They match well with cotton joggers, leggings and oversized sweaters. A cute look. I get compliments everywhere I go. I wish this year they had more colors available.”

Price upon publish date of this article: $56.24

Crocs All Terrain Clogs
Size range: Women’s 6 to 12, men’s 5 to 14
On Sale 25% off
The Classic All-Terrain Clog is suitable for any season. When it gets cold, toss a pair of socks on since they leave plenty of room for them.

What testers say: “I wear these for all occasions; to the office, gardening, boating, as slippers, even to the fire station.”

Price upon publish date of this article: $41.24

Crocs Classic Lined Clogs
Size range: Women’s 5 to 12, men’s 3 to 13
On Sale 18% off
This soft pair of Crocs includes a velvet-soft lining that also adds another layer of comfort to the shoes. You can grab this pair in 12 colors, which are all in stock — for now!

Tester review notes: “You can never go wrong with the ‘Lined’ range of Crocs! I myself own the Cozzzy style and wanted to get the Clogs as a gift for Father’s Day – they were a hit!”

Price upon publish date of this article: $44.99

On Black Friday Shoe Deals

In 2023, On has seen serious growth. Between Gisele Bundchen, Rita Ora, Joe Jonas, and Leonardo DiCaprio, the running sneaker brand has been gracing the feet of many celebrities, whether they’re running errands or hiking the trails in Los Angeles. What makes the brand’s shoes so great, you ask? Celebrities and everyday shoppers love On shoes because they’re lightweight but well-cushioned and supportive. So, if you want to see what all the hype is about, now’s your chance. For the brand’s early Black Friday sale, you can score select running, walking, and hiking styles for up to 31 percent off.

On Cloudrunner Sneakers
Size range: 5 to 11 women’s, 7 to 14 men’s
On Sale 21% off
On’s women’s running shoe have a unique design that offers optimal comfort. The cushioned running shoes are lightweight thanks to their Zero-Gravity foam.

Price upon publish date of this article: $87.10

On Cloudtrax Undyed Sneakers
Size range: 5 to 11 women’s, 7 to 14 men’s including half sizes
On Sale 31% off
Designed for walking and hiking, these shoes can tackle anything. It’s designed as a hiking boot and includes multiple traction patterns so you never lose your footing.

Price upon publish date of this article: $89.99

On Cloud 5 Sneakers
Size range: 7 to 14
On Sale 21% off
The Cloud 5 Shoes are a cult favorite. They’re lightweight, waterproof, and have a breathable antimicrobial mesh with taped reinforcements. What more could you ask for? Maybe for them to be on sale — On’s got that covered, too!

Price upon publish date of this article: $109.99

Asics Black Friday Deals

Since the ’80s, Asics has been known for being a footwear leader, boasting some of the best running shoes. These shoes offer exceptional performance, comfort, and style. And we’ve got news: During Black Friday, you can get a pair for a fraction of the cost. Right now, OneASICS members can save 25 percent on almost everything on the site. Not a member? You can join for free, so you can start saving immediately.

Asics Patriot 13
Size range: Women’s 5 to 12
On Sale 33% off
This classic pair of running shoes has a bouncy midsole that produces a cushioned underfoot, which makes the sneakers comfortable for all-day wear. There’s also a breathable mesh upper to keep feet cool and dry.

What testers say: “Comfortable. Sturdy. Supportive. Great for walking at work and stand long periods of time.”

Price upon publish date of this article: $39.95

Asics Gel-Nimbus 25 TR
Size range: Women’s 5 to 13
On Sale 29% off
Asics is known for its fun color pairings; that’s why you have to get your hands on a pair of the Gel-Nimbus 25 TR. According to Asics, the shoes are doctor-approves and found “to promote good foot health by the American Podiatric Medical Association (APMA).”

What testers say: “I ran the 2023 NYC marathon in these! They were reliable and supportive to train and run in.”

Price upon publish date of this article: $119.95

How We Selected the Best Black Friday Shoe Deals

To select the best Black Friday shoe deals, we carefully sifted through top-rated shoe brands like Nike, Adidas, and Vans as well as retailers like Amazon, Footlocker, DSW, and Zappos to see what deals they are offering. Then we narrowed our search to what new shoes were on sale and what tried-and-true styles were discounted. We considered customer reviews and made sure to include options to suit different terrains, climates, and distances, as well as foot conditions like flat feet, bunions, and heel spurs. Shoes are a highly personal choice — every foot is different — but the options on our list passed with flying colors.

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For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News’ global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research, regularly tracking Black Friday deals, to find these quality, long-lasting items at a discount. Learn more about Footwear News here.

Meet the Author

Nikki Chwatt is the Style Commerce Editor for Footwear News and WWD, where she writes and edits shopping stories on celebrity style, the latest fashion trends, and new shoe releases. Before joining Footwear News, Chwatt wrote for publications, including Editorialist. In her spare time, she enjoys scrolling through her favorite retailers and social platforms to stay up to date on the latest, greatest, and classics of what people wear, buy and love. Chwatt has written about Black Friday for a few years, covering the best deals across fashion, beauty, and home. Chwatt wrote this story on September 15, 2023, and updated it on November 1, 2023 with more details about what to expect for Black Friday 2023.

Taylor Lane is a WWD and Footwear News contributing freelance beauty and fashion shopping writer based in Charleston, South Carolina. The former New Yorker previously held on-staff shopping writer roles at Yahoo Life and Dotdash Meredith. Lane’s bylines have appeared in publications like InStyle, Forbes Vetted, Women’s Health, and more. Lane has several years of editorial experience covering beauty and fashion, reporting on everything from stylish and functional sneakers to the latest and greatest beauty products. Lane contributed to the November 16th update of this article on the best Black Friday shoe deals.

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