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Ugg is bringing its signature shoes a sustainable twist for the autumn season.
The Southern California brand has released a new “Regenerate by Ugg” collection, which spotlights its signature shoes made with environmentally friendly materials. The line particularly aims to emphasize regenerative agriculture, which translates to land preservation-oriented farming methods, in tandem with its overall goal with the Savory Institute to restore one million acres of grassland into sustainable farmland by 2025.
The line notably features a range of boots in hues of brown, tan, black and olive green, ranging from $115 to $220. A key style in the range is its men’s $200 Neumel Crafted Regenerate boots, which feature regenerative farm-sourced suede uppers with front laces, rounded toes and stitched paneling in a brown and tan color palette. Similarly, the men’s $200 Campfire Crafted Regenerate boots also feature stitched uppers, though its two color palettes — black and brown — come in a rounded silhouette without laces. This style also includes sugarcane-based outsoles for an eco-friendly twist.
Ugg’s Classic Mini boot is also a part of the collection, given a sustainable spin with regenerative farm-sourced uppers and sock liners. However, like its original silhouette, the $170 style still features its standard slip-on shape.
The collection’s shoe range is complete with two new slipper styles. Its $130 Tasman Regenerate slippers include suede uppers in its same slip-on silhouette, though its outsoles are made with sugarcane-based SugarSole material — similar to its standard Treadlite soles. Additionally, the $115 Scuffette II Regenerate slippers include rounded uppers updated with regenerative farm-sourced suede, as well.
In addition to the collection itself, the brand has released a complementary campaign, where its shoes are worn outdoors by an innovative cast — which includes sustainable strategist Marina Testino, the White Buffalo Land Trust’s director of land stewardship Jesse Smith, influencer María Bernad, activist Jerome Foster II and model Zaya Guarani.
You can currently purchase the “Regenerate by Ugg” collection on Ugg’s website, stores and at specific retailers.
About the Author:
Aaron Royce is the Digital Editor for Footwear News, where he writes stories on trending news, celebrity style, collaborations and in-depth profile interviews. Prior to joining Footwear News, Aaron wrote and interned for publications including PAPER, Grazia and the Daily Front Row. He currently holds a B.S. in mass communications from Virginia Commonwealth University.
