Ugg got a makeover courtesy of Ashish.
The luxury brand teamed up with the Southern California-based footwear brand for its spring ’24 collection, that was presented during London Fashion Week on Monday. After four years away from the runway, the brand came back with a show described by the designer as a “blast of sex-positive, body-positive, joyful celebration of everyone.”
The collection used six styles from Ugg total, adding Ashish’s own spin to the cozy slippers and boots. The runway saw iterations of the Classic Dipper, Tasman X, Goldenstar Clog, Tasman Weather Hybrid and Tasman Slipper. Each product was customized exclusively for the show, with pastel colors and metallics, sequins, floral graffiti and scribbles, mirroring the articles of clothing seen on the runway.
“It was really interesting to juxtapose Ugg shoes with evening gowns and highly embellished pieces of clothing,” Ashish said in a release. “It provided for really textural counterpoints and storytelling.”
LFW is held in London in September, marking the second week of Fashion Month. The spring 2024 season will see a calendar of fashion shows and presentations from a range of brands, including Burberry, Simone Rocha, Erdem and more. The occasion will also include numerous parties and activations from brands like Valentino, Wolf & Badger and “Wonderland” magazine — as well as the star-studded Vogue World: London event, which celebrates fashion’s international community with a current-season runway show.
About the Author:
Tara Larson is the editorial assistant for Footwear News. She mainly covers topics from celebrity style to new footwear launches and collaborations. She also serves as the assistant to editorial director Michael Atmore. Prior to joining Footwear News, she worked for Esquire and Traditional Home.
