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Beyoncé arrived at the launch party for her new hair care brand, Cécred, on Tuesday in Los Angeles, wearing a pair of sky-high Amina Muaddi pumps.
The $1,335 shoes featured 5.9-inch plateau heels, a pointed-toe silhouette and a thin ankle strap crafted from white patent leather. Amina Muaddi offers the same silhouette in several matte leather and satin options.
Beyoncé was wearing an all-white look from Prabal Gurung’s spring 2024 collection. The outfit included a pair of white leg pants which tapered in towards the ankle, a form-fitting pleated one-shoulder top and a light white shirt jacket on top. The star accessories with white gold jewelry and a pair of sleek sunglasses with thin metal frames.
The Cécred launch party was not the first time Beyoncé has publicly worn a pair of Amina Muaddi shoes. To the Roc Nation pre-Grammy brunch, the star wore the same style of Yigit pumps in a glossy chrome. The metallic shoes picked up on the chrome accents in Beyoncé’s sculptural white dress.
Similarly, the star wore a pair of the brand’s Black Court pumps to the 2024 Grammys. The heels, also adorned with a sharp pointed-toe and platform base, had a 6-inch stiletto heel, thin ankle strap and small gold buckle.
Cécred, Beyoncé’s new hair care brand, launched its first piece of merchandise with “The Foundation collection” on Tuesday. The collection, with prices ranging from $20 to $52, includes shampoos and conditioners, a treatment mask, hair oil and a two-step treatment ritual.
