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Nordstrom and Birkenstock are teaming up this month as part of the retailer’s “Make Room for Shoes” campaign.
During April, Nordstrom kicks off the partnership by offering four silhouettes and color combos available exclusively for a limited time at Nordstrom.com, Birkenstock.com, and Nordstrom and Birkenstock stores in the U.S.
Styles include the Papillo by Birkenstock Theda Exquisite in Black or Ecru and the Almina Exquisite in Black or Ecru. The Theda wedge features cushioned-up padding, and a retooled, flexible outsole, while the Almina is an all-new wedge silhouette, featuring wide straps.
Another exclusive silhouette is the Gizeh Big Buckle Iridescent in Black or Ecru seen in a thong style with an oversized buckle. There’s also the Madrid Big Buckle Iridescent in Black or Ecru colorways available that has an amplified buckle accent and a contoured cork footbed.
Nordstrom’s Make Room for Shoes campaign — which began at the start of the year with On followed by Sam Edelman — puts an emphasis on its footwear heritage.
According to Nordstrom’s executive vice president and general merchandise manager for shoes Tacey Powers, Make Room for Shoes will come to life through monthly partnerships with some of the industry’s best footwear brands and will feature a curated selection of new styles, exclusives, dedicated visual displays and shopping experiences. The year-long project will live in all Nordstrom stores and Nordstrom.com, Powers noted.
Next up, Larroudé will take center stage from April 29 through June 2. Nordstrom will be offering customers a mix of new Larroudé summer styles exclusively available at the retailer. This event also marks Larroudé’s entry into all of Nordstrom’s stores, up from just 30 doors in the first quarter of 2024.
